BREAD art collective logo type
participation | media | technology | art
about

flashlight

Flashlight invites a whole community to join forces and illuminate their neighbourhood.
Itʼs art by flashmob!

In the run up to the event, flyers are distributed to every house in the area. Each flyer is printed with instructions showing how to fold it into an origami lantern. A counterfoil on the flyer can be exchanged for a specially designed light kit. Typically we distribute 10,000 - 20,000 flyers.

On the day of the event participants are asked to fold their lantern, assemble their light kit and bring it glowing to a specific place at a specific time. We target locations that people might not normally go, especially after dark - parks, alleyways, a graveyard!

The result is a series of spontaneous light installations. Itʼs also noticeable how taking part in the event encourages people to stop and spend time somewhere they might not otherwise be. We particularly enjoy seeing how people interact with one another as a result of being part of an unusual, mutual experience.

Flashlight was originally commissioned as part of Chorlton Arts Festival 2010 where it was acclaimed as one of the highlights of the event. We have since presented the work in conjunction with Holy Trinity Primary School, Darwen and in Nelson, Lancashire as part of their Portas Pilot scheme.

breadartcollective.co.uk/flashlight

e:dboultbee@gmail.com t:+44 (0) 774 884 7029

site design by David Boultbee ©2013


we are BREAD art

We create unexpected encounters which gently ask you to slow down, stop for a moment and take in your surroundings in the hope that you'll notice something new.

We are artists, makers and creative thinkers, with strong social focus, inspired by spaces and the public realm. We use light, sound and interactive technologies to create the unexpected and seemingly impossible.

We create original and engaging works - multi-sensory experiences, often integrating visual, audible and interactive elements, that invite discovery, develop a sense of place, and encourage audience interactivity with both the work and each other.

We have wide expertise. We develop exciting and ambitious projects. Our creative thinking is backed by the experience to deliver. We work across varied locations, indoors and out, in harsh environments and on sensitive sites.

Our work ranges from community consultation and design and build for the public realm to bespoke creative technology development for private projects. Clients include local authorities, arts organisations, national museums and international companies.

Access to art and creativity is empowering. It engenders a feeling of having a voice, develops a profound sense of identity, ownership of and belonging to the places where we live, and provides a forum from which to explore our own surroundings and links to others.

BREAD delivered its first project in 2009 and is led by David Boultbee

e:david@breadart.co.uk t:+44 (0) 774 884 7029

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