BREAD art collective logo type
participation | media | technology | art
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BEAT:TENT:HOOK

...a series of installations reflecting the majesty of machinery and the humanity of mass production...

Rossendale has a fascinating association with the textile industry which, although now largely disbanded, is responsible for much of the man-made geography, diverse society and demographic of the area today.

The once thriving textile industry in this area was lost in little over a generation meaning that many young people are unaware that the mills that once defined this area also employed relatives as close as their grandparents or even parents. Few talk about it and this important period of history is fast being forgotten.

This heritage has little meaning for young people and there is a danger that the mills, their collections and heritage will have little relevance to future generations. It is essential that young people are given the opportunity to develop understanding and sense of ownership of the textile story and its legacy.

Over the course of summer 2011, we engaged young people from the local area and worked with them to explore this rich cultural history and create an artwork based on our shared interpretation of its continued impact on their modern lives.

The project generated three large scale installed works that were exhibited at Helmshore Textile Museum in October and November 2011. One of these works, BEAM, subsequently travelled to Moscow as part of the Biennale of Young Art 2012.

www.beattenthook.org

e:dboultbee@gmail.com t:+44 (0) 774 884 7029

site design by David Boultbee ©2013


we are BREAD art

We create unexpected encounters which gently ask you to slow down, stop for a moment and take in your surroundings in the hope that you'll notice something new.

We are artists, makers and creative thinkers, with strong social focus, inspired by spaces and the public realm. We use light, sound and interactive technologies to create the unexpected and seemingly impossible.

We create original and engaging works - multi-sensory experiences, often integrating visual, audible and interactive elements, that invite discovery, develop a sense of place, and encourage audience interactivity with both the work and each other.

We have wide expertise. We develop exciting and ambitious projects. Our creative thinking is backed by the experience to deliver. We work across varied locations, indoors and out, in harsh environments and on sensitive sites.

Our work ranges from community consultation and design and build for the public realm to bespoke creative technology development for private projects. Clients include local authorities, arts organisations, national museums and international companies.

Access to art and creativity is empowering. It engenders a feeling of having a voice, develops a profound sense of identity, ownership of and belonging to the places where we live, and provides a forum from which to explore our own surroundings and links to others.

BREAD delivered its first project in 2009 and is led by David Boultbee

e:david@breadart.co.uk t:+44 (0) 774 884 7029

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