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hoardings

Sandy Gate Square in Burnley is a recently developed site. It is little used and has yet to establish a relationship with its immediate surroundings and Burnley itself. It is currently surrounded by hoardings painted in colours which contrast unsympathetically with the overall area.

Opposite them is a fantastic view over Burnley and the valley. It’s surprising how high up the square is, how many key sights across Burnley are visible and how far you can see.

Our aim was to re-envisage the square as a vantage point, using the hoardings as a canvas to create an intervention that begins to breathe life into the site while immediately improving its appearance and feel.

The hoardings were be painted and an apparent reflection of the view opposite cut into them. The result is a simple but striking intervention that encourages people passing through to pause and interpret the image and relate both it and the view to ‘their’ Burnley.

The image is formed from a single line. Landmarks are be clearly identifiable, but the scene allows scope for personal interpretation - some elements may be repeated or appear out of place. This will form a more intriguing intervention and makes passing reference to a reflection on the surface of the canal that runs alongside the square.

The hoarding is made from painted plywood. The existing blue colour was masked before being overpainted in shades of grey taken from the materials that make up the square. The artwork was completed over four days and people walking through were invited to stop and take part in its creation - designing a section, masking an outline or painting a panel.

The project was directed on site by Becky Atherton in collaboration with Bob Heath and assistance from Sam Aylwin.

The project was commissioned by Super Slow Way.

e:dboultbee@gmail.com t:+44 (0) 774 884 7029

site design by David Boultbee ©2013


we are BREAD art

We create unexpected encounters which gently ask you to slow down, stop for a moment and take in your surroundings in the hope that you'll notice something new.

We are artists, makers and creative thinkers, with strong social focus, inspired by spaces and the public realm. We use light, sound and interactive technologies to create the unexpected and seemingly impossible.

We create original and engaging works - multi-sensory experiences, often integrating visual, audible and interactive elements, that invite discovery, develop a sense of place, and encourage audience interactivity with both the work and each other.

We have wide expertise. We develop exciting and ambitious projects. Our creative thinking is backed by the experience to deliver. We work across varied locations, indoors and out, in harsh environments and on sensitive sites.

Our work ranges from community consultation and design and build for the public realm to bespoke creative technology development for private projects. Clients include local authorities, arts organisations, national museums and international companies.

Access to art and creativity is empowering. It engenders a feeling of having a voice, develops a profound sense of identity, ownership of and belonging to the places where we live, and provides a forum from which to explore our own surroundings and links to others.

BREAD delivered its first project in 2009 and is led by David Boultbee

e:david@breadart.co.uk t:+44 (0) 774 884 7029

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